Personal branding is about communicating and presenting one’s unique promise of value. It’s an essential skill that must be learned, not only to facilitate seeking employment opportunities, but to help one navigate professional transitions throughout their working life. But for most job seekers, developing and communicating their brand is extremely challenging. Educators and workforce professionals must be empowered to guide their learners through a process that makes personal branding easier to understand and implement. This course describes a structured, practical approach to helping learners communicate who they are, what they can do, and how they can add value in the workplace, through offline and online methods.
*The course contains multiple done-for-you resources for download and use with learners.
This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.
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Module 1: Personal Branding Foundations
Module 2: Uncovering One’s Personal Brand
Module 3: Positioning and Communicating Personal Brand
Module 4: Living One's Personal Brand
Digital Badge & Certificate of Completion
MaxKnowledge is pleased to feature content from Harvard ManageMentor® in its management courses. This content is provided by Harvard Business Publishing, a non-for-profit organization whose mission is to improve the practice of management and its impact in a changing world. Learn more about Harvard ManageMentor® and Harvard Business Publishing below.
Presented within a media-rich, interactive design, Harvard ManageMentor® 10 features more than 40 modules with practical advice, downloadable tools, and time-saving tips on key management topics to help managers build skills quickly for an immediate impact on performance. More than two million managers around the world rely on Harvard ManageMentor® and its high-quality management content drawn from foremost practitioners, renowned experts, and business leaders.
Headquartered in Watertown, Massachusetts, Harvard Business Publishing is the leading provider of teaching materials for management education. HBP's offerings include:
For more information, visit hbsp.harvard.edu.
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